{"id":263327,"date":"2024-04-18T08:21:58","date_gmt":"2024-04-18T07:21:58","guid":{"rendered":"https:\/\/confecomerc.es\/?p=263327"},"modified":"2024-04-18T08:21:58","modified_gmt":"2024-04-18T07:21:58","slug":"carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren","status":"publish","type":"post","link":"https:\/\/confecomerc.es\/va\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\/","title":{"rendered":"Carta de la Conselleria d’Innovaci\u00f3, Ind\u00fastria, Comer\u00e7 i Turisme sobre la campanya “Els Mercats es moren”"},"content":{"rendered":"

Ministeri d’Afers Exteriors, Uni\u00f3 Europea i Cooperaci\u00f3
\nPlaza Marqu\u00e9s de Salamanca, 8
\n28006 Madrid<\/p>\n

Ministeri de Drets Socials, Consum i Agenda 2023
\nPaseo del Prado, 18-20
\n28014 Madrid<\/p>\n

En el dia d’ahir vam tindre coneixement d’una campanya de comunicaci\u00f3, d’\u00e0mbit nacional, que amb suport del Ministeri d’Afers exteriors, Uni\u00f3 Europea i Cooperaci\u00f3 i del Ministeri de Drets Socials, Consum i Agenda 2030; sota el lema \u201cels Mercats es moren\u201d ha publicat \u201cJust\u00edcia Aliment\u00e0ria\u201d.<\/p>\n

\u00c9s inadmissible que el Govern d’Espanya permeta esta campanya de desprestigi i agressi\u00f3 cap als nostres mercats municipals i els nostres productes.<\/p>\n

Els nostres mercats s\u00f3n un referent en qualitat i en gesti\u00f3 a tot el m\u00f3n.<\/p>\n

Esta campanya, lluny de protegir els mercats, tal com els coneixem, els perjudica greument, posant en perill el lloc de treball de quasi 500.000 persones que treballen en els mercats municipals de tota Espanya.<\/p>\n

A la Comunitat Valenciana tenim 149 mercats i 4.244 parades que generen una ocupaci\u00f3 directa de 10.600 persones, dels quals 65% s\u00f3n dones.<\/p>\n

Eixe discurs interessat, incert i deslleial sobre el futur dels mercats, posa en risc un sector que necessita de tota la nostra ajuda per a continuar treballant en l’excel\u00b7l\u00e8ncia com \u00e9s el seu objectiu i el seu dia a dia, per\u00f2 des de la posada en valor no des del desprestigi.<\/p>\n

De la mateixa manera volem traslladar-li la nostra disconformitat amb el producte triat per a fer la desafortunada campanya.<\/p>\n

Per a la Comunitat Valenciana la taronja \u00e9s un senyal d’identitat, equiparable a molts s\u00edmbols de summa import\u00e0ncia per als valencians, com pot ser-ho el pl\u00e0tan per a Can\u00e0ries o el marisc per a Gal\u00edcia. La qualitat del nostre producte regional traspassa fronteres.<\/p>\n

\u00c9s una agressi\u00f3 injustificable la realitzada a trav\u00e9s del tractament d’eixa imatge, una manipulaci\u00f3 que desprestigia el propi producte i derivada d’esta manipulaci\u00f3 desprestigia l’oferta dels nostres mercats.<\/p>\n

Per tot aix\u00f2, sol\u00b7licitem una rectificaci\u00f3 p\u00fablica i la immediata retirada d’esta campanya que afecta molt negativament a la imatge dels mercats municipals i places d’abastos d’Espanya, aix\u00ed com a un senyal identitari per a la Comunitat Valenciana com \u00e9s la taronja.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Nuria Montes de Diego<\/em><\/strong>
\nLa consellera d’Innovaci\u00f3, Ind\u00fastria, Comer\u00e7 i Turisme<\/strong><\/em><\/p>\n

Maribel S\u00e1ez Mart\u00ednez<\/em><\/strong>
\nLa directora general de Comer\u00e7, Artesania i Consum<\/strong><\/em><\/p>\n

Val\u00e8ncia, 17 d’abril de 2024<\/p>\n","protected":false},"excerpt":{"rendered":"

Ministeri d’Afers Exteriors, Uni\u00f3 Europea i Cooperaci\u00f3 Plaza Marqu\u00e9s de Salamanca, 8 28006 Madrid Ministeri de Drets Socials, Consum i Agenda 2023 Paseo del Prado, 18-20 28014 Madrid En el dia d’ahir vam tindre coneixement d’una campanya de comunicaci\u00f3, d’\u00e0mbit nacional, que amb suport del Ministeri d’Afers exteriors, Uni\u00f3 Europea i Cooperaci\u00f3 i del Ministeri […]<\/p>\n","protected":false},"author":3,"featured_media":263323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[614],"tags":[],"class_list":["post-263327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confecomerc-cv-va"],"yoast_head":"\nCarta de la Conselleria d'Innovaci\u00f3, Ind\u00fastria, Comer\u00e7 i Turisme sobre la campanya "Els Mercats es moren" - Confecomer\u00e7<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/confecomerc.es\/va\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carta de la Conselleria d'Innovaci\u00f3, Ind\u00fastria, Comer\u00e7 i Turisme sobre la campanya "Els Mercats es moren" - Confecomer\u00e7\" \/>\n<meta property=\"og:description\" content=\"Ministeri d’Afers Exteriors, Uni\u00f3 Europea i Cooperaci\u00f3 Plaza Marqu\u00e9s de Salamanca, 8 28006 Madrid Ministeri de Drets Socials, Consum i Agenda 2023 Paseo del Prado, 18-20 28014 Madrid En el dia d’ahir vam tindre coneixement d’una campanya de comunicaci\u00f3, d’\u00e0mbit nacional, que amb suport del Ministeri d’Afers exteriors, Uni\u00f3 Europea i Cooperaci\u00f3 i del Ministeri […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/confecomerc.es\/va\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\/\" \/>\n<meta property=\"og:site_name\" content=\"Confecomer\u00e7\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T07:21:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/confecomerc.es\/wp-content\/uploads\/2024\/04\/campanalos-mercados-se-mueren.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"899\" \/>\n\t<meta property=\"og:image:height\" content=\"1599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CONFECOMER\u00c7 CV\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CONFECOMER\u00c7 CV\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\\\/\"},\"author\":{\"name\":\"CONFECOMER\u00c7 CV\",\"@id\":\"https:\\\/\\\/confecomerc.es\\\/#\\\/schema\\\/person\\\/e52b1f5c6a309fabed634b2ee9158cbe\"},\"headline\":\"Carta de la Conselleria d’Innovaci\u00f3, Ind\u00fastria, Comer\u00e7 i Turisme sobre la campanya “Els Mercats es moren”\",\"datePublished\":\"2024-04-18T07:21:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\\\/\"},\"wordCount\":422,\"image\":{\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/confecomerc.es\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/campanalos-mercados-se-mueren.jpeg\",\"articleSection\":[\"Confecomer\u00e7 Cv\"],\"inLanguage\":\"va-VA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\\\/\",\"url\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/carta-de-la-conselleria-dinnovacio-industria-comerc-i-turisme-sobre-la-campanya-els-mercats-es-moren\\\/\",\"name\":\"Carta de la Conselleria d'Innovaci\u00f3, Ind\u00fastria, Comer\u00e7 i Turisme sobre la campanya \\\"Els Mercats es moren\\\" - 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