{"id":7231,"date":"2021-05-26T13:33:31","date_gmt":"2021-05-26T12:33:31","guid":{"rendered":"https:\/\/confecomerc.es\/la-digitalizacion-reduce-el-impacto-de-la-crisis-en-8-de-cada-10-pymes\/"},"modified":"2021-05-26T13:36:28","modified_gmt":"2021-05-26T12:36:28","slug":"la-digitalizacion-reduce-el-impacto-de-la-crisis-en-8-de-cada-10-pymes","status":"publish","type":"post","link":"https:\/\/confecomerc.es\/va\/la-digitalizacion-reduce-el-impacto-de-la-crisis-en-8-de-cada-10-pymes\/","title":{"rendered":"La digitalizaci\u00f3n reduce el impacto de la crisis en 8 de cada 10 pymes"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/confecomerc.es\/wp-content\/uploads\/2021\/05\/comercio-digital.jpg&#8221; alt=&#8221;digitalizaci\u00f3n&#8221; title_text=&#8221;comercio digital&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"margin: 0cm;\">La digitalizaci\u00f3n ha ido ganando peso en los \u00faltimos a\u00f1os en la estrategia y modelo de negocio de las peque\u00f1as y medianas empresas, hasta convertirse, como consecuencia de pandemia mundial de la COVID-19, en un factor decisivo para la continuidad de las pyme.<\/p>\n<p style=\"margin: 0cm;\">Son muchos los peque\u00f1os comercios que han emprendido o intensificado su proceso de transformaci\u00f3n digital en el \u00faltimo a\u00f1o y muchos reconocen que sin esa adaptaci\u00f3n habr\u00edan tenido que cerrar o despedir a parte de su plantilla. Es lo que se desprende del estudio \u201c<b>Digitalizaci\u00f3n de las pymes en el contexto de la pandemia COVID-19<\/b>\u201d, elaborado por la plataforma de comercio electr\u00f3nico eBay y el Instituto IO Sondea de Investigaci\u00f3n de Mercados entre m\u00e1s de 1.000 peque\u00f1as y medianas empresas de todo el pa\u00eds, en el que el 78% de los participantes reconoce haberse encontrado en esa situaci\u00f3n.<\/p>\n<p style=\"margin: 0cm;\">S\u00f3lo en el \u00faltimo a\u00f1o, <b>7 de cada 10 comercios se han digitalizado<\/b> y muchos m\u00e1s han probado plataformas de comercio electr\u00f3nico (86%) y abierto perfiles en redes sociales para sus negocios (85%). Antes de la pandemia, s\u00f3lo el 11% hab\u00eda apostado por el canal de venta online.<\/p>\n<p style=\"outline: none; box-sizing: border-box; margin: 0cm 0cm 15.0pt 0cm;\">La digitalizaci\u00f3n, seg\u00fan un 43% de los encuestados, les ha permitido mantener la plantilla. Para un 42% ha supuesto mantener la actividad normal a pesar de las restricciones; y para el 38%, evitar cerrar el negocio. En un tercio de los casos, ha supuesto adem\u00e1s aumentar las ventas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La digitalizaci\u00f3n ha ido ganando peso en los \u00faltimos a\u00f1os en la estrategia y modelo de negocio de las peque\u00f1as y medianas empresas, hasta convertirse, como consecuencia de pandemia mundial de la COVID-19, en un factor decisivo para la continuidad de las pyme.<\/p>\n","protected":false},"author":1,"featured_media":7226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[614,2920,655,616],"tags":[],"class_list":["post-7231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confecomerc-cv-va","category-digitalizacion-va","category-innovacio-i-curiositats-en-el-comerc","category-sector-va"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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