{"id":6331,"date":"2019-01-04T17:58:52","date_gmt":"2019-01-04T16:58:52","guid":{"rendered":"https:\/\/confecomerc.es\/project\/campana-unblackfridaydiferente\/"},"modified":"2021-02-04T17:21:13","modified_gmt":"2021-02-04T16:21:13","slug":"campana-unblackfridaydiferente","status":"publish","type":"project","link":"https:\/\/confecomerc.es\/va\/project\/campana-unblackfridaydiferente\/","title":{"rendered":"Campa\u00f1a #UnBlackFridayDiferente"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.8.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Campa\u00f1a #UnBlackFridayDiferente<\/strong><\/h1>\n

LANZAMIENTO:<\/strong> Noviembre 2019<\/p>\n

OBJETIVOS:<\/strong><\/p>\n

Premiar a los clientes. Concienciar sobre la din\u00e1mica constante de los continuos descuentos que resultan insostenibles y ahogan al peque\u00f1o comercio.
La acci\u00f3n \u201cUn Black Friday diferente\u201d, se impuls\u00f3 siguiendo la campa\u00f1a \u201cPeque\u00f1o Comercio. Es su turno\u201d. La iniciativa ten\u00eda por objeto brindar la oportunidad de participar en el sorteo de un premio, equivalente a 3.000 euros, cumpliendo un deseo a elecci\u00f3n del cliente.
A su vez, se gener\u00f3 una p\u00e1gina \u201cmuy especial\u201d con descuentos imposibles siendo el objetivo \u201csubrayar el perjuicio que el Black Friday supone para el comercio minorista, y la presi\u00f3n impuesta ante la din\u00e1mica constante de continuos descuentos, hecho que resulta insostenible para las pymes y que deriva en \u201ccierres\u201d, por lo que \u201ccampa\u00f1as basadas exclusivamente en la reducci\u00f3n de precios cada vez tiene menos sentido\u201d.<\/p>\n

MEDIOS Y SOPORTES:<\/strong> P\u00e1gina web especial con ofertas imposibles, identificativos para escaparates (estrella), carteles, redes sociales y v\u00eddeo.<\/p>\n

[\/et_pb_text][et_pb_image _builder_version=”4.8.0″ _module_preset=”default” alt=”Campa\u00f1a #UnBlackFridayDiferente” title_text=”CONFEblackfriday RRSS” src=”https:\/\/confecomerc.es\/wp-content\/uploads\/2019\/11\/CONFEblackfriday-RRSS_TWvalenciano.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/confecomerc.es\/wp-content\/uploads\/2019\/12\/78114183_1412800035550969_1972566711118856192_o.jpg” title_text=”78114183_1412800035550969_1972566711118856192_o” _builder_version=”4.8.0″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/confecomerc.es\/wp-content\/uploads\/2021\/01\/UnBlackFridayDiferente.mp4″ _builder_version=”4.8.0″ _module_preset=”default”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cUn Black Friday diferente\u201d, sigue la l\u00ednea de la iniciativa \u201cPeque\u00f1o Comercio. Es su turno\u201d, para brindar la oportunidad de participar en el sorteo de un premio equivalente a 3.000 euros, cumpliendo un deseo a elecci\u00f3n del cliente.<\/p>\n","protected":false},"author":1,"featured_media":2192,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

\"\"T\u00cdTULO: <\/strong>Campa\u00f1a #UnBlackFridayDiferente<\/p>

LANZAMIENTO:<\/strong> Noviembre 2019<\/p>

OBJETIVOS:<\/strong><\/p>

\u201cUn Black Friday diferente\u201d,<\/em><\/strong> sigue la l\u00ednea de la iniciativa \u201cPeque\u00f1o Comercio. Es su turno\u201d, para brindar la oportunidad de participar en el sorteo de un premio equivalente a 3.000 euros<\/strong>, cumpliendo un deseo a elecci\u00f3n del cliente.<\/p>

P\u00e1gina \"muy especial\" con descuentos imposibles el objetivo no era otro que subrayar el perjuicio que el Black Friday supone para el comercio minorista, y la presi\u00f3n impuesta ante la din\u00e1mica constante de continuos descuentos, hecho que resulta insostenible para las pymes y que deriva en \u201ccierres\u201d, por lo que \u201ccampa\u00f1as basadas exclusivamente en la reducci\u00f3n de precios cada vez tiene menos sentido\u201d.<\/p>

MEDIOS Y SOPORTES:<\/strong> P\u00e1gina web especial con ofertas imposibles (www.bfpequenocomercio.com)<\/a>, indentificativos para escaparates (estrella), carteles, redes sociales y v\u00eddeo.<\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[2882],"project_tag":[2886,2887],"class_list":["post-6331","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campanas-2019-va","project_tag-unblackfridaydiferente-va","project_tag-campana-unblackfridaydiferente-va"],"yoast_head":"\nCampa\u00f1a #UnBlackFridayDiferente - Confecomer\u00e7<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a un Black Friday diferente, sigue la l\u00ednea de la iniciativa \u201cPeque\u00f1o Comercio. 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