{"id":7275,"date":"2021-02-15T12:53:40","date_gmt":"2021-02-15T11:53:40","guid":{"rendered":"https:\/\/confecomerc.es\/descargar\/pequeno-comercio-valenciano-hacia-la-madurez-digital\/"},"modified":"2021-05-27T09:22:14","modified_gmt":"2021-05-27T08:22:14","slug":"pequeno-comercio-valenciano-hacia-la-madurez-digital","status":"publish","type":"wpdmpro","link":"https:\/\/confecomerc.es\/va\/descargar\/pequeno-comercio-valenciano-hacia-la-madurez-digital\/","title":{"rendered":"Peque\u00f1o comercio valenciano: Hacia la madurez digital"},"content":{"rendered":"

Uno de los principales retos del peque\u00f1o comercio hoy en d\u00eda, m\u00e1s despu\u00e9s de la grave crisis sanitaria que vivimos como consecuencia de la pandemia mundial de la COVID-19, que nos ha llevado, primero, a un confinamiento total de la poblaci\u00f3n y, posteriormente, a un cambio en nuestras rutinas de compra, con importantes restricciones a la movilidad y cuidado extremo de las medidas de seguridad e higiene, es la transformaci\u00f3n digital y la implantaci\u00f3n del comercio electr\u00f3nico, en paralelo al canal de venta f\u00edsico.
\nPr\u00e1cticamente la totalidad de los comercios asociados, seg\u00fan los datos recabados por CONFECOMER\u00c7 CV, tienen hoy en d\u00eda alg\u00fan tipo de presencia online. Las redes sociales, con un fuerte crecimiento de Instagram en el \u00faltimo a\u00f1o, siguen siendo el canal favorito de los y las comerciantes asociados de la provincia de Valencia para comunicarse con sus clientes, pero destaca tambi\u00e9n Whastapp Business, que utilizan cerca del 75% de los comercios a ra\u00edz de la crisis sanitaria para contactar con los clientes, hacerles llegar sus promociones e incluso hacerles gestionar sus compras a distancia.
\nCada vez son m\u00e1s los comercios que tienen su tienda online (30%), aunque muchos optan por los canales anteriormente descritos y especialmente por Whatsapp para vender a distancia. De hecho, el 95,4% de los comercios asociados venden o tienen intenci\u00f3n de vender por Internet a trav\u00e9s de las distintas plataformas y canales que tienen a su alcance.
\nY es que en 2020 todav\u00eda es m\u00e1s importante que hace un a\u00f1o para los peque\u00f1os comercios poder llegar de forma online a un cliente que se siente cada vez m\u00e1s c\u00f3modo en un mundo multiplataformas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Conclusiones del programa de Tutor\u00edas Digitales de Confecomer\u00e7 CV<\/p>\n","protected":false},"author":1,"featured_media":6470,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","__wpdm_changelog":[]},"wpdmcategory":[206],"wpdmtag":[],"class_list":["post-7275","wpdmpro","type-wpdmpro","status-publish","has-post-thumbnail","hentry","wpdmcategory-estudios-e-informes"],"yoast_head":"\nPeque\u00f1o comercio valenciano: Hacia la madurez digital - Confecomer\u00e7<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/confecomerc.es\/va\/descargar\/pequeno-comercio-valenciano-hacia-la-madurez-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peque\u00f1o comercio valenciano: Hacia la madurez digital - 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