{"id":7276,"date":"2021-05-27T08:37:34","date_gmt":"2021-05-27T07:37:34","guid":{"rendered":"https:\/\/confecomerc.es\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/"},"modified":"2021-05-27T09:21:44","modified_gmt":"2021-05-27T08:21:44","slug":"informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania","status":"publish","type":"wpdmpro","link":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/","title":{"rendered":"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda"},"content":{"rendered":"<p>El presente informe se enmarca dentro Plan de Impulso a la transformaci\u00f3n digital del Comercio y la Artesan\u00eda de la Comunitat Valenciana 2018-2023, promovido por la Generalitat Valenciana, el Consejo de C\u00e1maras de Comercio de la Comunitat Valenciana y las principales organizaciones empresariales de comercio de la Comunitat Valenciana (CECOVAL, COVACO y Uni\u00f3 Gremial) y el Centro de Artesan\u00eda de la Comunitat Valenciana, en la que la Oficina de Comercio y Territorio PATECO tiene un papel activo.<br \/>\nEn l\u00ednea con el objetivo del plan, este informe pretende ofrecer una panor\u00e1mica general respecto de la situaci\u00f3n del sector, su cadena de valor global y de las principales tendencias tecnol\u00f3gicas y de consumo que se constituyen como elementos clave a tener presentes en la estrategia de digitalizaci\u00f3n del peque\u00f1o comercio y la artesan\u00eda de la Comunitat Valenciana.<br \/>\nEl informe se establece como un resultado complementario a los boletines de vigilancia tecnol\u00f3gica, publicados en el portal Retail Digital1, y que tienen como objetivo ofrecer un servicio de informaci\u00f3n y vigilancia, basado en m\u00faltiples fuentes cient\u00edficas y de mercado especializadas, de las principales tendencias, tecnolog\u00edas digitales, casos de aplicaci\u00f3n y proyectos de referencia en el sector del comercio minorista.<br \/>\nEl informe se realiza en el marco de colaboraci\u00f3n establecido por la Oficina PATECO y el Instituto Tecnol\u00f3gico de Inform\u00e1tica (ITI), en un proyecto que ha contado con la financiaci\u00f3n econ\u00f3mica de la Agencia Valenciana de Innovaci\u00f3n (AVI) en la convocatoria de Acciones Complementarias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El presente informe se enmarca dentro Plan de Impulso a la transformaci\u00f3n digital del Comercio y la Artesan\u00eda de la Comunitat Valenciana 2018-2023, promovido por la Generalitat Valenciana, el Consejo de C\u00e1maras de Comercio de la Comunitat Valenciana y las principales organizaciones empresariales de comercio de la Comunitat Valenciana (CECOVAL, COVACO y Uni\u00f3 Gremial) y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7237,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","__wpdm_changelog":[]},"wpdmcategory":[206],"wpdmtag":[],"class_list":["post-7276","wpdmpro","type-wpdmpro","status-publish","has-post-thumbnail","hentry","wpdmcategory-estudios-e-informes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda - Confecomer\u00e7<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda - Confecomer\u00e7\" \/>\n<meta property=\"og:description\" content=\"El presente informe se enmarca dentro Plan de Impulso a la transformaci\u00f3n digital del Comercio y la Artesan\u00eda de la Comunitat Valenciana 2018-2023, promovido por la Generalitat Valenciana, el Consejo de C\u00e1maras de Comercio de la Comunitat Valenciana y las principales organizaciones empresariales de comercio de la Comunitat Valenciana (CECOVAL, COVACO y Uni\u00f3 Gremial) y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/\" \/>\n<meta property=\"og:site_name\" content=\"Confecomer\u00e7\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-27T08:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/confecomerc.es\/wp-content\/uploads\/2021\/05\/INFORME-DE-TENDENCIAS-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"611\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/descargar\\\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\\\/\",\"url\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/descargar\\\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\\\/\",\"name\":\"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda - Confecomer\u00e7\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/confecomerc.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/descargar\\\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/descargar\\\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/confecomerc.es\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/INFORME-DE-TENDENCIAS-2020.jpg\",\"datePublished\":\"2021-05-27T07:37:34+00:00\",\"dateModified\":\"2021-05-27T08:21:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/descargar\\\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\\\/#breadcrumb\"},\"inLanguage\":\"va-VA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/confecomerc.es\\\/va\\\/descargar\\\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"va-VA\",\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/descargar\\\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\\\/#primaryimage\",\"url\":\"https:\\\/\\\/confecomerc.es\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/INFORME-DE-TENDENCIAS-2020.jpg\",\"contentUrl\":\"https:\\\/\\\/confecomerc.es\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/INFORME-DE-TENDENCIAS-2020.jpg\",\"width\":1000,\"height\":611,\"caption\":\"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/descargar\\\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/confecomerc.es\\\/va\\\/confecomerc-cv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/confecomerc.es\\\/#website\",\"url\":\"https:\\\/\\\/confecomerc.es\\\/\",\"name\":\"Confecomer\u00e7\",\"description\":\"Confederaci\u00f3 de Comer\u00e7 d\u2019alacant, Castell\u00f3 i Val\u00e8ncia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/confecomerc.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"va-VA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda - Confecomer\u00e7","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/","og_locale":"en_US","og_type":"article","og_title":"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda - Confecomer\u00e7","og_description":"El presente informe se enmarca dentro Plan de Impulso a la transformaci\u00f3n digital del Comercio y la Artesan\u00eda de la Comunitat Valenciana 2018-2023, promovido por la Generalitat Valenciana, el Consejo de C\u00e1maras de Comercio de la Comunitat Valenciana y las principales organizaciones empresariales de comercio de la Comunitat Valenciana (CECOVAL, COVACO y Uni\u00f3 Gremial) y [&hellip;]","og_url":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/","og_site_name":"Confecomer\u00e7","article_modified_time":"2021-05-27T08:21:44+00:00","og_image":[{"width":1000,"height":611,"url":"https:\/\/confecomerc.es\/wp-content\/uploads\/2021\/05\/INFORME-DE-TENDENCIAS-2020.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/","url":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/","name":"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda - Confecomer\u00e7","isPartOf":{"@id":"https:\/\/confecomerc.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/#primaryimage"},"image":{"@id":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/#primaryimage"},"thumbnailUrl":"https:\/\/confecomerc.es\/wp-content\/uploads\/2021\/05\/INFORME-DE-TENDENCIAS-2020.jpg","datePublished":"2021-05-27T07:37:34+00:00","dateModified":"2021-05-27T08:21:44+00:00","breadcrumb":{"@id":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/#breadcrumb"},"inLanguage":"va-VA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/"]}]},{"@type":"ImageObject","inLanguage":"va-VA","@id":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/#primaryimage","url":"https:\/\/confecomerc.es\/wp-content\/uploads\/2021\/05\/INFORME-DE-TENDENCIAS-2020.jpg","contentUrl":"https:\/\/confecomerc.es\/wp-content\/uploads\/2021\/05\/INFORME-DE-TENDENCIAS-2020.jpg","width":1000,"height":611,"caption":"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda"},{"@type":"BreadcrumbList","@id":"https:\/\/confecomerc.es\/va\/descargar\/informe-de-tendencias-2020-transformacion-digital-del-pequeno-comercio-y-la-artesania\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/confecomerc.es\/va\/confecomerc-cv\/"},{"@type":"ListItem","position":2,"name":"INFORME DE TENDENCIAS 2020. Transformaci\u00f3n digital del peque\u00f1o comercio y la artesan\u00eda"}]},{"@type":"WebSite","@id":"https:\/\/confecomerc.es\/#website","url":"https:\/\/confecomerc.es\/","name":"Confecomer\u00e7","description":"Confederaci\u00f3 de Comer\u00e7 d\u2019alacant, Castell\u00f3 i Val\u00e8ncia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/confecomerc.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"va-VA"}]}},"_links":{"self":[{"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/wpdmpro\/7276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/wpdmpro"}],"about":[{"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/types\/wpdmpro"}],"author":[{"embeddable":true,"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/comments?post=7276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/media\/7237"}],"wp:attachment":[{"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/media?parent=7276"}],"wp:term":[{"taxonomy":"wpdmcategory","embeddable":true,"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/wpdmcategory?post=7276"},{"taxonomy":"wpdmtag","embeddable":true,"href":"https:\/\/confecomerc.es\/va\/wp-json\/wp\/v2\/wpdmtag?post=7276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}